As the principal of Vaughan & Company, Jeannine develops tactical marketing solutions that embrace sound business strategies. Clients in both consumer and business-to-business environments recognize her unique blend of analytical and creative skills.

Before forming Vaughan & Company in 1988, Jeannine served as market development specialist for a management consulting firm. Her analytical skills were honed conducting primary and secondary research for retail and food service clients.

Jeannine gained retail marketing expertise as Marketing Director for Breuners, a high-end home furnishing chain. She gained recognition designing a very successful catalog program using psychographic list modeling techniques and advanced production techniques.

Her career began by developing direct marketing campaigns for Architectural Digest and Bon Appetit magazines.

Jeannine earned a Bachelor of Fine Arts in design at UCLA.